whatsapp:OO966597837185BE322/4 -- Second Semester 2017-2018
Tutor Marked Assessment
I. TMA Topic overview: Business Plan
One vehicle for acquiring an understanding of the entrepreneurial process is through the preparation of a start-up business plan. The focus of this TMA is to select a business idea and create a complete and persuasive mini- business plan. Writing a business plan requires you to ask tough questions about the nature of the business.
• What are the benefits of your product or service?
• What is the target market and how will you penetrate it?
• How will you develop and produce the product or service?
• What is required from the management team?
• What are the risks of the venture and what can you do to reduce them?
• What are the financial implications of the plan?
• What resources, including funding, are required to successfully create the business plan?
II. TMA components (for essay paper and PowerPoint presentation)
A. The Written Plan: The body of the written business plan should be no more than 10 pages including the executive summary and all financial statements. Plans must include an explanation of the offering to investors that indicate the investment required, expected ROI, marketing plan, operations plan, and management team description.
Introduction
Executive summary: Major Objectives, Description of Product(s), Financial Projection, Marketing Strategy.
Description of the business
Description of the market: Target Market: Who? How Many?
Analysis of Competition: How Many? Strengths and Weakness?
Market Penetration Projections and Strategies
Description of the products: What Is to Be Developed or Sold?
Management structure: Owners and Their Experience
Goals/Objectives/Strategy: Revenue Forecasts
Marketing Plans
How Sales Are To Be Made
Advertising and Sales Promotion
Manufacturing Plans
Financial Plans
Financial Analysis
B. Business Plan Presentation: Strong written and oral skills greatly facilitate success in the business world. Those individuals that can effectively communicate their ideas will have an advantage over those that cannot. Your team will present your business plan to the class and, if applicable, participate in a business plan competition.
III. TMA Requirements
This TMA consists of 15% of your total course grade. It is a team project. Each team will consist of 4-5 students. The project is divided into two parts:
1. TMA essay paper (50 marks out of 100)
2. PowerPoint presentation (50 marks out of 100)
• The initial task of your team is to select and propose a business idea to the instructor for approval.
• Students should arrange with their tutors in order to verify that no other team had selected the same idea for the project.
1. TMA Essay Paper (50 marks out of 100) (maximum 10 pages)
• Each team will work on the TMA paper as they would normally do with other courses, but this time in group. This is a good opportunity for students to learn a set of skills that are very important in the professional business world, such as time management, planning, communicating with others, etc.
• Each team is required to select a team leader. The TMA paper should be uploaded to the LMS by the team leader only. This is a very important requirement in order to avoid Turnitin similarities.
T306B TMA- SPRING 2017-2018
Q1. A Tutor Report of about 2000 words that describes the situation you are addressing in course terms drawing freely on the concepts taught in T306. The discussion and argument should guide your tutor through your chosen method and demonstrate the progression and interconnectedness within your method from one stage’s outcome to the next. Your Tutor Report should include a range of diagrams to help your tutor make sense of the situation and subsequent analysis. It should also include the analysis method diagram and your Ethicality Statement. (60 marks)
Q2. A Client Report of about 500 words. This should be a briefing document aimed at your Client and in plain English that justifies and ‘sells’ the options for change and/or recommendations coming out of your study. (20 marks)
Q3. Project Log. The whole of this document can be seen as ‘the story of your Project’ and is in two sections. The first part – the summaries – can be an extract from your Learning Album if appropriate. These should consist of weekly or period summaries, whichever is appropriate to you and your style of working, detailing your progress through the Project production period. The second part is an overall summary where you are expected to reflect, in course terms, on your experience of putting your project together. This is very much an opportunity to communicate to your tutor how you have reflected on your learning and applied your systems thinking in practice (see Block 5).
This item does not have a word limit specified but as a rough guide to upper limits:
(a) The weekly summaries should be no more than 200 words each.
(b) The overall summary should be no more than 1000 words. (20 marks)
Your report should be based around an explanatory commentary in course terms that guides your tutor through your analysis and includes:
1. Your description of the problem situation using appropriate systems language where possible. This should be as presented to, and seen by you. Your data collection should have been completed.
2. An analysis method diagram illustrating the procedural steps through the analysis method you have adopted or developed together with a rationale for its use in this context.
3. Your Ethicality Statement.
4. A Stakeholder Analysis that identifies all the stakeholder individuals and/or groups who should be considered in some way in your study.
5. Explanation of any problems you encountered in this project and how you dealt with them.
6. A reflection on how your understanding of complexity has developed so far while engaging in this project.
Good Luck,
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